Author and Consultant at NirAndFar.com Angel Investor at Eventbrite, Product Hunt, Worklife CEO at AdNectar Inc CEO at Sunshine Business Development LLC Associate at Boston Consulting Group I am a best-selling author and serial entrepreneur who believes in harnessing the power of habit-forming technology. I am the author of "Hooked: How to Build Habit-Forming Products" and have taught at the Stanford Graduate School of Business and Design School. I have sold two technology companies since 2003 and now help teams design more engaging products. For most of my career, I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. As an active angel investor I put my money where my mouth is by backing habit-forming products I believe improve lives.