Nir Eyal

The Best-Selling Author, Serial Entrepreneur, Angel Investor,

San Francisco, CA



Author and Consultant at Angel Investor at Eventbrite, Product Hunt, Worklife CEO at AdNectar Inc CEO at Sunshine Business Development LLC Associate at Boston Consulting Group I am a best-selling author and serial entrepreneur who believes in harnessing the power of habit-forming technology. I am the author of "Hooked: How to Build Habit-Forming Products" and have taught at the Stanford Graduate School of Business and Design School. I have sold two technology companies since 2003 and now help teams design more engaging products. For most of my career, I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. As an active angel investor I put my money where my mouth is by backing habit-forming products I believe improve lives.

Work Experience