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How to Scale Your Business (and Personal Brand) Through Partnerships

Whether you work for yourself, or you’re part of a startup, or an employee of a company, the right partnerships are key to growth. And no matter what you’re trying to grow – a business, your business, or your brand – you should enter into it with the mindset that you are a “business of one.” Meaning, you are responsible for all outcomes – the growth, the success, the failures, the shortcomings, all of it.Scaling, as such, should be treated as a personal endeavor. And when you do, something pretty remarkable happens – the relationships run deeper, the mission becomes clearer, and the pursuit becomes supercharged. Entrepreneurs will tell you, the more ownership and stake you have in what it is you do, the more motivated and fulfilled you are likely to be. And the channels, of course, to get you there are teeming with critical connections – and partnerships. 


PARTNERSHIPS THAT DRIVE SCALE (TO THE TUNE OF 30M+) 

You might be thinking of partnerships in a static or traditional sense of the word. Maybe it even conjures up the legal definition, of a business operation between two or more individuals who share management and profits. But what about a partnership with a platform? With a membership council? Or, with a strategic campaign?It’s true, like most elements of business today, the definition of partnerships is changing. So, too, are the opportunities found in them. In fact, like the very businesses and people they help to scale, they’re also going viral. 


THE NEW AGE WAY TO SCALE

For Clinton Senkow, content has always been a key part of his personal and professional growth, which is why platform partnerships like those he has with Forbes Business Development Council, CommonGenius, and others make a lot of sense. But it’s also been a wildly successful strategy and a critical element to his ability to scale businesses, too. 

A major challenge the business world is facing is a lack of knowledge and understanding of how these new-age tactics, like content, social media, and other digital tools can play a prominent role in the sales process. And, contrary to what you may initially assume, scaling isn’t actually about volume, it’s about integrating the right partnerships with the right message, says Clinton. 

“My fellow Forbes Business Development Council member, Adam Mendler, described this well when he said, “We live in an age of information overload. We are bombarded with emails, text messages, social media updates, breaking news and a lot of other noise. I believe the biggest challenge those of us in business development face is figuring out how to cut through the clutter. My best tip is to make sure that your message is worth listening to. If it isn’t, it will be that much harder to break through,” said Clinton.

My best tip is to make sure that your message is worth listening to. If it isn't, it will be that much harder to break through.
-Clinton Senkow

Clinton Senkow

“Today, scaling, business development, sales growth – whatever you call it in your business – is less about what you’re actually selling and more about people’s ability to find and learn more about what you’re selling. It takes knowing your target audience, constant discovery, storytelling, and it requires partnerships,” said Clinton. We agree!

My best tip is to make sure that your message is worth listening to. If it isn’t, it will be that much harder to break through. -Clinton Senkow 

Want to continue the conversation? Clinton will be discussing how to scale your business and your brand through partnerships in a live webinar on Thursday, July 11, 2019 from 10:00-11:00am PST. Register to attend. Or, if you can’t make it, book a meeting with Clinton.


“Today, scaling, business development, sales growth – whatever you call it in your business – is less about what you’re actually selling and more about people’s ability to find and learn more about what you’re selling. It takes knowing your target audience, constant discovery, storytelling, and it requires partnerships,” said Clinton. We agree!

Want to continue the conversation? Clinton will be discussing how to scale your business and your brand through partnerships in a live webinar on Thursday, July 11, 2019 from 10:00-11:00am PST. Register to attend. Or, if you can’t make it, book a meeting with Clinton.